Designing an Experience: Behind the Scenes at MIDO 2018

                                                <a href="https://design-milk.com/designing-an-experience-behind-the-scenes-at-mido-2018/mido-2018-4/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/05/MIDO-2018-4-810x540.jpg" alt="Designing an Experience: Behind the Scenes at MIDO 2018" /></a>
                                The internet has undoubtedly made the world a smaller place, erasing distances, and assisting collaborative efforts between parties across the globe. Even so, industries with international reach like design, fashion, and technology still rely upon trade shows to allow designers, manufacturers, buyers, and even occasionally the public to congregate under one roof for valuable hands-on, in-person interactions to learn what&#8217;s on the horizon.
After attending MIDO – the world’s largest international eyewear show hosted each year in Milan, Italy – for three years in a row, we recognized an ideal opportunity to investigate the behind-the-scenes logistics, planning, and design of a trade show attended by over 1,300 exhibitors and 58,000 attendees from around the world. Though much is reported about what is on display at trade shows, rarely are the details of trade shows themselves revealed. We spoke with both Giovanni Vitaloni, the newly appointed President of MIDO, and Francesco Pagliariccio,
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Kate Duncan’s ADDRESS for the Home

                                                <a href="http://design-milk.com/kate-duncans-address-home/address_storefront-1/" data-wpel-link="internal"><img src="http://3.design-milk.com/images/2017/04/ADDRESS_Storefront-1-810x540.jpg" alt="Kate Duncan&#8217;s ADDRESS for the Home" /></a>
                                Our store(y) today takes us to Vancouver, BC where furniture designer <a href="http://kateduncan.ca/" data-wpel-link="external"  rel="external noopener noreferrer">Kate Duncan</a> will be hosting the annual <a href="https://addressassembly.com/" data-wpel-link="external"  rel="external noopener noreferrer">ADDRESS</a> event now in its fourth year and taking place this May 25-28, 2017. If you haven’t heard, ADDRESS is a four-day show that features emerging designers and makers from the Pacific Northwest and from all disciplines including furniture, lighting, and accessories.
In lieu of a usual convention hall, ADDRESS looks to places that don’t require an exhibitor to build a booth so that the focus can be on the designer’s actual products. This year, ADDRESS is taking up shop at the historic Ellis Building in Downtown Vancouver. Read on to see why Kate decided to create a showcase like ADDRESS and stay tuned until the end where she’ll impart some good life lessons to take away (spoiler alert: it’s really good advice).

ADDRESS 2017

Kate Duncan at ADDRESS 2016

Why did
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Design Milk Visits MIDO Milan Eyewear Show 2016

                                                <a href="http://design-milk.com/design-milk-visits-mido-milan-eyewear-show-2016/milan-eyewear_mido_show/"><img src="http://2.design-milk.com/images/2016/03/Milan-eyewear_MIDO_show-600x399.jpg" alt="Design Milk Visits MIDO Milan Eyewear Show 2016" /></a>
                                The weather outside Milan, Italy was gloomy, but the mood inside was downright party-like at this year&#8217;s 46th annual <a href="http://www.mido.it/index.php/en/" >MIDO Milan Eyewear Show 2016</a>. At the invitation of the Italian Trade Commission, Design Milk was invited this year to experience what turned out to be an overwhelming surprise in scope and scale, a trade event dedicated to eyewear in every form and fashionable imaginable. For three days, the world of eyeglasses and sunglasses met in Milan to celebrate the spectacle of spectacles with design in focus.
52,000 visitors from around the globe convened into a multitude of halls showcasing the latest in eyeglasses, sunglasses, eyewear storage, and fabrication devices used by those within the industry, with the fashionable attendees themselves part of the show.

52,000 visitors from around the globe convened into a multitude of halls showcasing the latest in eyeglasses, sunglasses, eyewear storage, and fabrication devices used by those within the industry, with the fashionable attendees themselves part of the show’s party-like atmosphere.

Boutique brands showcased their wares inside sections designated for more daring and innovative debuts, and it was there where we discovered the majority of our favorite designs on display. Innovative use of ecologically sourced materials
Milan-eyewear_MIDO_LabAcademy-01
MIDO-hallway
Milan-eyewear_MIDO_2016_
Etnia-spain
retrosuperuture-MIDO-booth-gregoryhan
MonkeyGlasses-Arctic
pq_by-Ron-Arad-eyeglasses
mora_eyewear_male_lapis
garconne-nyc-round-sunglasses-saint-martin-pink-front
iWoodoo-mix
Masahiromaruyama-MM-0013
Wonderlandsun_Mojave-ClearBeachGlass_Bronze-Angle-1000x666
Fakoskima-2
fakoshimaxarora
retrosuperfuture
RolfSpectacles
NAONED-seaweed
K3-Cage
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Cisal Booth by Boris Klimek

Boris Klimek designed the Cisal tradeshow booth for Fair Cersaie in Bologna, Italy.

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Project description

Exhibition of Italian Cisal was aimed at the establishment of airspace, built on the solitary significant elements. They respect the floor plan and the supporting structure of the house passed the stand itself.

Inspiration natural forms, materials and aesthetics, therefore, in addition to the company logo-covered bellows reflected in the airframe itself by the other elements that allow the creation of a stylized natural objects, intended for the presentation of Cisal faucets. These core elements complement Frame Collection, first introduced just over Cersaie 2013.

In cooperation with Jan Štefl and Aqua Trade

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Design: Boris Klimek