Designing an Experience: Behind the Scenes at MIDO 2018

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                                The internet has undoubtedly made the world a smaller place, erasing distances, and assisting collaborative efforts between parties across the globe. Even so, industries with international reach like design, fashion, and technology still rely upon trade shows to allow designers, manufacturers, buyers, and even occasionally the public to congregate under one roof for valuable hands-on, in-person interactions to learn what&#8217;s on the horizon.
After attending MIDO – the world’s largest international eyewear show hosted each year in Milan, Italy – for three years in a row, we recognized an ideal opportunity to investigate the behind-the-scenes logistics, planning, and design of a trade show attended by over 1,300 exhibitors and 58,000 attendees from around the world. Though much is reported about what is on display at trade shows, rarely are the details of trade shows themselves revealed. We spoke with both Giovanni Vitaloni, the newly appointed President of MIDO, and Francesco Pagliariccio,
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Swedish Design Brand Hem Launches New Products at Milan Pop-Up

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                                Stockholm-based online retailer <a href=""  rel="noopener external noreferrer" data-wpel-link="external">Hem</a> is showcasing new product launches such as the Kumo Sofa by Norwegian studio Anderssen &amp; Voll and the Stripe Tufted Rug by modernist fashion designer Arthur Arbesser, alongside a curated selection of the brand’s existing furniture and housewares by designers such as Luca Nichetto and Arthur Arbesser – at Milan pop-up &#8216;Hem Brera Atelier&#8217; (Via Statuto, 8, 20121). &#8220;As a design company founded on the principle of collaboration, we are thrilled to return to Milan with a temporary atelier introducing our latest line-up of designs,&#8221; says CEO and founder of Hem, Petrus Palmér.
Design Milk was in Stockholm in February for a sneak preview of the modular Kumo – Japanese for ‘cloud’ – Sofa. The modular system was designed for efficient shipping (Hem offers free delivery to 34 countries worldwide) by Norwegian design duo Anderssen & Voll. Built around a single module, the Kumo can be
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The M89 Hotel Hotel in Milan Takes Special Notice of Its Surroundings

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                                In Milan, Italy, architecture + design studio <a href="" data-wpel-link="external"  rel="external noopener noreferrer">Piuarch</a> uses the design of a hotel’s surroundings and integrates it into the design of the hotel itself.
At first glance outside, you’ll already take notice of the M89 Hotel because of its unique rooftop structure. Taking a step back, you’ll see that this design is actually a reinterpretation of the factory halls that the hotel faces. These historic buildings originally hosted Caproni, one of the leading Italian aviation companies, and now is home to Gucci (also renovated by Piuarch). The notch in the rooftop makes room for the hotel’s terrace + restaurant, framed by floor-to-ceiling glass windows and expansive views of the Milan skyline. Inside, the hotel has a mostly minimalist character with a simple color palette of anthrax grey, white and green as well as a mix of 1950s and contemporary furniture. While the public areas have a moody feel, the
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From Stockholm to Milan, a Focus on Sustainability

  Fifteen Swedish companies and three designers took their designs on a road trip from from Sweden to Milan, Italy, to be part of an expo. This blended exhibition was curated by White, the third largest architectural studio in Europe. It showcases products that highlight the innovative designs and cultural heritage of these prominent Swedish designers. A focus on functionality is a signature trait of Swedish design. Many of the products featured are durable, intended to be long-lasting and beautiful for generations. There is also a prominent focus on sustainability in the materials used; many of the products use sustainable raw materials, such as the the sound absorbers made from moss. Others are made from recycled materials, such as the rugs made from 100% recycled plastic bottles. Other products utilize biodegradable fabrics and reclaimed wood. All are beautiful, functional and eco-friendly. The project was an initiative by Swedish Design Goes
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