After attending MIDO – the world’s largest international eyewear show hosted each year in Milan, Italy – for three years in a row, we recognized an ideal opportunity to investigate the behind-the-scenes logistics, planning, and design of a trade show attended by over 1,300 exhibitors and 58,000 attendees from around the world. Though much is reported about what is on display at trade shows, rarely are the details of trade shows themselves revealed. We spoke with both Giovanni Vitaloni, the newly appointed President of MIDO, and Francesco Pagliariccio,
<a href="https://design-milk.com/designing-an-experience-behind-the-scenes-at-mido-2018/mido-2018-4/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/05/MIDO-2018-4-810x540.jpg" alt="Designing an Experience: Behind the Scenes at MIDO 2018" /></a> The internet has undoubtedly made the world a smaller place, erasing distances, and assisting collaborative efforts between parties across the globe. Even so, industries with international reach like design, fashion, and technology still rely upon trade shows to allow designers, manufacturers, buyers, and even occasionally the public to congregate under one roof for valuable hands-on, in-person interactions to learn what’s on the horizon.
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