<a href="https://design-milk.com/lexus-sole-of-the-ux-nike-af1-sneakers/ux_mwide_shoe_tire-6683/" data-wpel-link="internal"><img src="https://design-milk.com/images/2019/02/UX_Mwide_shoe_tire-6683-810x566.jpg" alt="Lexus “Sole of the UX” Tires Treads the Same Ground as Nike Air Force 1" /></a>
The sneaker industry has a storied history of referencing automotive design, finding inspiration in the silhouettes, colors, and materials of some of the most iconic cars ever designed (e.g. <a href="https://mikeshouts.com/dmc-delorean-dmc-12-inspired-nike-6-0-delorean-dunk/" rel="nofollow noopener external noreferrer" data-wpel-link="external">Nike DeLorean Dunk</a> and the <a href="https://www.jordan.com/collection/air-jordan-32/universityred-black-og" rel="nofollow noopener external noreferrer" data-wpel-link="external">Air Jordan 32 Rosso Corsa)</a>. But fashion designer <a href="https://www.johnelliott.com/" rel="nofollow noopener external noreferrer" data-wpel-link="external">John Elliott</a> has flipped the script, unveiling a <a href="https://www.lexus.com/models/UX" rel="nofollow noopener external noreferrer" data-wpel-link="external">2019 Lexus UX</a> for New York Fashion Week outfitted with a set of all-white tires inspired by one of the most iconic sneakers ever, the <a href="https://design-milk.com/tag/nike/" rel="nofollow noopener" data-wpel-link="internal">Nike</a> Air Force 1.
Unveiled under the moniker “Sole of the UX”, Elliot’s set of custom tires forgo the function of traditional rubber tread for a fashionable sole design emblazoned with the recognizable Nike Swoosh and Air logos, alongside the circular imprint of the iconic sneaker. Dressed in all-white, the one-of-a-kind Lexus UX crossover’s monochromatic assemblage has been further enhanced with detailing reflective of Elliot’s signature detailing, like double-stitched leather and a stepped metal air
<a href="https://design-milk.com/bmw-designworks-northface-futurelight-concept/bmw_north-face/" data-wpel-link="internal"><img src="https://design-milk.com/images/2019/01/BMW_North-Face-810x456.jpg" alt="BMW Designworks and The North Face Futurelight Teardrop Trailer Concept" /></a>
The creative offspring of a collaboration between <a href="http://www.bmwgroupdesignworks.com/" rel="noopener external noreferrer" data-wpel-link="external">Designworks</a> – a BMW Group subsidiary – and outdoors gear brand <a href="https://www.thenorthface.com/" rel="noopener external noreferrer" data-wpel-link="external">The North Face</a> is an unexpected partnership responsible for a design evoking thoughts of Buckminster Fuller’s geodesic dome designs, a futuristic off-road ready camping trailer, and maybe even a tad of a magical carriage that reverts back to a pumpkin at the stroke of midnight. Unveiled at CES 2019, the teardrop trailer is an example of The North Face’s exploratory research into structurally durable and air-permeable material technology, partnered with BMW Designwork’s vehicular expertise, hinting of the wide application of a waterproof-breathable material engineered to endure the elements without the traditional discomforts of outdoor wear and gear.
As anyone who has camped can attest, staying inside a tent can be an uncomfortable affair, especially when cold and wet, due to the built up humidity and heat produced by occupants and trapped by
<a href="https://design-milk.com/stripe-portable-hard-drive/stripe-harddrive-7/" data-wpel-link="internal"><img src="https://design-milk.com/images/2019/01/Stripe-HardDrive-7-810x421.jpg" alt="Stripe: A Forgivingly Pliable and Portable Hard Drive" /></a>
It’s imaginable Korean industrial designer <a href="https://www.behance.net/Dokyoung_lee" rel="noopener external noreferrer" data-wpel-link="external">Do Kyoung Lee’s</a> technological design was born as a playful conceptualization of contrasts: a <em>hard</em> drive finished with a <em>soft</em> exterior case. Whether purposefully conceived or not with such wordplay in mind, the forgivingly pliant vented exterior of the <a href="https://www.behance.net/gallery/73387895/Hard-disk-drive-stripe" rel="noopener external noreferrer" data-wpel-link="external">Stripe</a> portable hard drive serves a very practical purpose, able to withstand the shock of a drop without damaging the mechanism within.
The Stripe’s drop-resistant case proposes a travel-friendly design able to withstand the rigors of a device intended to be thrown into a backpack with regularity.
Forgoing rigid plastic or metal, the Stripe’s exterior is completely encased in pliant rubber, finished in a trio of fashionable terrazzo-like colors, resulting in a strikingly graphic form that more notably permits the 1-terabyte drive’s corners to bend and absorb shock when accidentally dropped.
The vented design also evokes the shape of a plate fin heat sink, though the
<a href="https://design-milk.com/duo-turntable-is-designed-for-modular-portability/hym-duo-turntable-5/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/10/Hym-Duo-Turntable-5-810x378.jpg" alt="The DUO Turntable Is Designed for Modular Portability" /></a>
Imagine the offsprings of a vintage 60s turntable with the Bluetooth-enabled Jawbone Jambox (RIP) – and maybe a little bit of that Fisher-Price toy thrown in for good measure – and you’ve got the makings of this playful and quirky portable sound system design called the DUO.
HYM Seed Audio already makes a larger and more modern all-in-one turntable system called the SEED. But while that system takes on a more Bose design style with larger two 1″ tweeter and two 4″ woofer approach to sound, the DUO is a much smaller proposition combining a turntable with a detachable Bluetooth speaker in just 1.8 lbs and rated for 10 hours of playback per charge.
The DUO’s toy-like design belies the fact that the turntable comes equipped with an Audio-Technica AT3600L cartridge, a surprisingly legitimate record needle cartridge for the system. Perhaps even more surprising is the addition of
<a href="https://design-milk.com/bmw-vision-inext/bmw-vision-inext-10/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/09/bmw-vision-inext-10-810x566.jpg" alt="The BMW Vision iNext Concept Backseat" /></a>
The BMW launched the electric powered i3 in 2013, and the pug-shaped high-roof hatchback proved immediately popular amongst urban drivers used to navigating narrow streets and perpetually challenged by scant parking. But the i3 wasn’t an island unto itself, always planned as the first of several “project i” vehicles. BMW is back with a design noticeably more sexy and dynamic than its hatchback predecessor – a flagship crossover with prognostication written all over it: the BMW Vision iNext Concept.
Chairman of the Board of Management at the BMW Group Harald Krüger calls the iNEXT a project encapsulating and representing BMW’s plans to integrate electric mobility across their entire range of BMW and Mini vehicles, a concept designed to answer the question, “What does a vehicle look like which no longer needs to be driven by a person but can be if desired?”
<a href="https://design-milk.com/up-memory-towers-modular-hard-drive/up_memorytower_sideview_3_1750/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/09/UP_MemoryTower_SideView_3_1750-810x533.jpg" alt="The Up Memory Tower’s Modular Hard Drive Stacks Up Storage" /></a>
Most of us remember stacking up toy blocks as toddlers, the toys teaching us our 1-2-3s and ABCs. <a href="https://work.repponen.com/" rel="show_index external noopener noreferrer" data-wpel-link="external" >Anton Repponen’s</a> <a href="http://work.repponen.com/UP-Memory-Tower" rel="noopener external noreferrer" data-wpel-link="external">Up Memory Tower</a> Modular Hard Drive system taps into the same memory in service of memory…computer data storage memory.
Photographers, video editors, and designers working with hefty image sizes often requiring hard drive storage capacities measured in terabytes, far exceeding the average user safely served by gigabyte capacity storage. In these instances RAID (redundant array of independent disks) servers and NAS (Network Attached Storage) devices are commonly integrated into workflows where RAW or video files can fill up capacity within minutes, providing large capacities with the option to expand or remove storage to meet professional demands. The UP Memory Tower concept answers this same need, improved with a graphical system integrating numerical markers and color to clearly communicate how much storage is being added or removed.
<a href="https://design-milk.com/volvo-360c-concept/volvo-360c-concept-5/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/09/Volvo-360c-concept-5-810x456.jpg" alt="The Volvo 360c Concept Imagines Autonomous Business Class Travel" /></a>
If you’ve ever flown a transcontinental flight in either business or first class, the appeal of a fully autonomous car ride outfitted with the connected comforts of a mobile office space is immediately evident. Instead of simply being a passenger, the <a href="https://www.volvocars.com/intl" data-wpel-link="external" rel="external noopener noreferrer">Volvo Car’s</a> 360c autonomous concept imagines driverless travel offering valuable time to enjoy the commute, work, and even sleep in the privacy and confines of a luxurious cabin on four wheels.
Volvo Car’s Mårten Levenstam describes the 360c as a “conversation starter” rather than a predestined design for the Swedish automobile manufacturer – an exploration of possibilities autonomous technology may impart onto society and infrastructure. These changes are obviously directed at delivering a first-class private cabin experience in parallel to upper tier air travel, moving passengers door to door without the friction of public transportation or even private modes shared amongst passengers today.
<a href="https://design-milk.com/jaguar-most-beautiful-electric-car/j_classic_e-type_zero_production_240818_03/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/08/J_Classic_E-type_Zero_Production_240818_03-810x483.jpg" alt="Jaguar’s “Most Beautiful Car in the World” Goes Fully Electric" /></a>
The general rule is it’s considered uncouth to upstage the bride and groom at their own wedding. But when it’s the iconic Jaguar E-Type we’re talking about, even royalty can make an exception. <span style="letter-spacing: 0.13px;">Prince Harry and Meghan Markle’s electrified matrimonial <a href="https://www.jaguar.com/about-jaguar/jaguar-classic/authentic-cars/conceptzero.html" rel="noopener external noreferrer" data-wpel-link="external">Jaguar E-Type Zero</a> sparked such great interest with its appearance at the conclusion of the Royal Wedding this past May, the British luxury automotive manufacturer decided to turn a one-off fairytale into the reality of a production vehicle.</span>
The Jaguar E-type Zero concept held court at Monterey Car Week’s The Quail, A Motorsports Gathering, showing off its orange clad block of batteries underneath a tastefully painted Bespoke Bronze hood.
Though our own interest in the royal wedding itself was admittedly tepid at best, word of their one-of-kind electrified rendition of the iconic monocoque 1968 British sports car being duplicated for production definitely ignited an audible amount of approval and wide-eyed interest
<a href="https://design-milk.com/adidas-grit-emulates-the-sinking-feeling-of-running-on-sand/adidas-grit-5/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/08/adidas-grit-5-810x404.jpg" alt="The Adidas Grit Emulates the Sinking Feeling of Running on Sand" /></a>
Running on soft sand sucks. Even amongst professional athletes, the explosive speed and lasting endurance normally on tap evaporates quickly when feet hit sand. But research shows the risk of injury declines while endurance improves training upon the impact-absorbing surface. Thus, the workout has garnered popularity with professional athletes and fitness enthusiasts alike. Designer <a href="https://www.aarishnetarwala.com/" rel="noopener external noreferrer" data-wpel-link="external">Aarish Netarwala’s</a> resistance-producing concept shoes for Adidas replicates the same physical challenge with a baroque 3D-printed lattice designed to suck away energy and strengthen muscles with every foot strike – all without the hassle of getting sand in-between the toes.
“Fatigue Faster” doesn’t normally have a ring to it, but in explosive strength optimization, it might sell.
Athletes have long turned to running on sand to strengthen muscles and improve endurance, all without the wear and tear associated with pounding concrete. It’s a habit Netarwala observed amongst athletes training across the challenging sandy incline of Sand
<a href="https://design-milk.com/of-rainbows-and-other-monuments/ferrari-rainbow-2/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/08/Ferrari-Rainbow-2-810x608.jpg" alt="Clemens Ascher’s ‘Of Rainbows and Other Monuments’" /></a>
The Bertone Rainbow was an oddball design even 42 years ago when unveiled as a concept car at the 1976 Turin Motor Show. Designed by Marcello Gandini for the Italian-based automotive styling and coachbuilding company, Gruppo Bertone, the attention the Rainbow earned for its sudden abbreviated angularity was only eclipsed by its genuinely cool retractable hardtop design that transformed the car from a coupé into a targa. The trapezoidal concept mostly faded into obscurity – at least amongst the general public – but has since reappeared in new light recently thanks to photographer <a href="http://www.clemensascher.com/" data-wpel-link="external" rel="external noopener noreferrer">Clemens Ascher</a>.
London-based photographer and artist Clemens Ascher’s “Of Rainbows and Other Monuments” is a striking triptych that breathes new life into the mostly forgotten peculiar prototype. Colored in vibrant hues of yellow, red, and blue, the Bertone Rainbow attains a fresh graphical presence of a vehicle not from a forgotten past, but hinting of an imaginary
<a href="https://design-milk.com/dotcom-creation-wireless-earphones/dp2-dotcom-creations-earbuds-3/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/07/DP2-dotcom-creations-earbuds-3-810x540.jpg" alt="A Commanding Wireless Earphones Design by Dotcom Creation" /></a>
The looped silhouette of the DP-2 by <a href="http://dotcomcreation.net/" rel="noopener external noreferrer" data-wpel-link="external">Dotcom Creation</a> is unlike any other traditional in-ear or over-the-ear headphones in both form and function. Bucking convention of other wired or wireless earphones, the DP-2 sits just within the vicinity of the ear canal, hanging and held in place by the shape of the human ear, allowing the listener to be audibly cognizant of their surroundings while listening to music or other audio.
Designed by the former head of Creative Product Design Taipei at Sony Mobile Communication, Jun Katsunuma’s obsidian loop earphones design offers the appearance of the bottom half of the Mac Command key (⌘) separated from the whole. Each closed loop opens up with a twist, designed to be worn attached to the ear like hoops earrings.
The all-black design is a darker, more ornamental counterpart to the now-ubiquitous and arguably more tech-conspicuous and all-white Apple Airpods. On the ear the
<a href="https://design-milk.com/minimally-modern-modular-kitchenette-millennials/yu-li-assembly-13/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/07/Yu-Li-Assembly-13-810x456.jpg" alt="A Minimally Modern and Modular Kitchenette for Millennials" /></a>
It seems particularly ironic my friend who is a technologist and founder of the gastronomical virtual reality experience, <a href="http://www.projectnourished.com/" rel="noopener external noreferrer" data-wpel-link="external">Project Nourished</a>, has lived in a Downtown Los Angeles industrial space for the last several years sans kitchen. He told me he’s made it work out of necessity, using a combination of a portable inductive cooktop and a utility sink on wheels. I definitely thought of his past predicament as I helped him move last week to a new place outfitted with a legitimate kitchen, thinking how the challenge of cost of rent versus available space can require sacrifices such as his while living in many of the most dense and expensive cities.
Royal College of Art graduate, Yu Li’s portable kitchen concept Assembly addresses this growing need amongst young professionals struggling to meet the desire to cook against the limitations of space. Li envisions an inductive-technology cooking surface nearly as svelte
<a href="https://design-milk.com/3d-printed-amphibious-garment-amphibio/jun-amphibio-01/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/07/jun-amphibio-01-810x515.jpg" alt="A 3D-Printed Garment Envisions an Underwater Future" /></a>
Designer and material scientist <a href="http://www.junkamei.com/" rel="noopener external noreferrer" data-wpel-link="external">Jun Kamei</a> is looking ahead toward solutions to help people adapt to the sea level rise caused by climate change, predicted its effects upon between 0.5 – 3 billion globally along some of our most populous cities. His vision <a href="http://www.junkamei.com/work#/amphibio/" rel="noopener external noreferrer" data-wpel-link="external">Amphibio</a> is a 3D printed amphibious garment designed to work with, not against, the possibility many of us will increasingly live in close proximity to water.
Designed at the Royal College of Art in collaboration with the RCA-IIS Tokyo Design Lab, Kamei studied how aquatic insects use a thin layer of air trapped across their carapace, a super-hydrophobic surface that operates as a gas-exchanging gill. Noting this evolutionary adaptations, Kamei developed a special porous hydrophobic material engineered to allow underwater breathing by extracting oxygen from the surrounding water while also removing accumulated carbon dioxide in similar fashion, forming what might appear as entomological-inspired haute couture.
<a href="https://design-milk.com/orbit-brings-tangible-interaction-music/orbit-musicplayer-0/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/07/Orbit-musicplayer-0-810x556.jpg" alt="Orbit Brings an Element of the Tangible to Digital Music" /></a>
With digital devices and appliances of every sort now featuring a touchscreen, Belgian designer Senna Graulus noticed a discrepancy between the purported element of touch offered by current technology versus the experience of interacting with genuinely tactile objects. The <a href="http://sennagraulus.com/work.html" rel="noopener external noreferrer" data-wpel-link="external">Orbit</a> music streamer offers a rotational dial system based upon the influence of two planetary bodies upon one another, in turn reintroducing what was lost in the migration toward an increasingly touchscreen existence.
Composed of two components – a cylindrical controller “dial” and a base – the Orbit’s primary function is accessing and controlling a listener’s digital music playlist. Streaming playlists are accessed by picking up the top cylindrical controller and placing it alongside the base within its orbit.
A variety of materials like felt and aluminum were explored for optimal tactile satisfaction between user and device. The base is weighed down with cylindrical sheets of lead to add some perceptible heft
<a href="https://design-milk.com/slide-smartphone-ui-fan/slide-fan-13/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/07/SLIDE-fan-13-810x521.jpg" alt="Slide Borrows From Smartphone UI to Keep Things Cool and Minimal" /></a>
“Slide to unlock” – It’s a command now practically synonymous with our interactions with smartphones. But what if you applied the same user interface to access something entirely different without a screen interface? That’s exactly what Korean designers Hooseong Lee and Beomsic Jeon have explored with <a href="https://www.behance.net/gallery/67028273/Slide-Air-circulator?tracking_source=curated_galleries_list" rel="noopener external noreferrer" data-wpel-link="external">Slide</a>, a design concept that blows away preconceived notions of what a fan should look like and how it operates.
Slide a finger across a screen, and access to your phone is granted. Swipe up on the front surface of the Slide, and the bowl-shaped air circulator slides upward from a previously hidden horizontal position to a range of angled positions, offering an upward and outward directional flow. Though Dyson fans have long tilted with a similar sliding design, the Slide offers a clever divergence from nearly every other household tabletop or floor fan by abandoning the verticality required to move air from one
<a href="https://design-milk.com/kuf-studio-puts-a-twist-on-window-blinds/kuf-marble-multiplebig/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/06/KUF-marble-multiplebig-810x752.jpg" alt="KUF Studio Puts a Twist On Window Blinds" /></a>
Window shade systems all operate similarly, either requiring a manual pull mechanism or a <a href="https://design-milk.com/lutron-palladiom-shading-system/" data-wpel-link="internal">motorized system</a> to control roller shades or a slat system for purposes of controlling light and privacy. But designer and goldsmith Kia Utzon-Frank has imagined a solution offering a higher degree of control and customizability – <a href="https://www.kufstudios.com/#/kuftwistmain/" data-wpel-link="external" rel="external noopener noreferrer">a cordless shuttering system</a> for windows inviting users to create openings in shapes and patterns previously unrealizable.
The KUFtwist, formerly the Louver Twisting Comb, uses one or a series of “comb” modules arranged to move across a vertical plane and twist material individually into states of open or close as the mechanism is moved upwards or downwards. In multiples the combs can be moved into unique arrangements normally unattainable using traditional louver blinds or roller shades.
An early prototype of the KUFtwist. Image: Michael Bodiam
Kia Utzon-Frank has refined various iterations of her system throughout her career, beginning with
<a href="https://design-milk.com/bmw-design-department/bmw-mit-01/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/06/BMW-MIT-01-810x540.jpg" alt="BMW and MIT Envision Automotive Interiors That Can Change Shape" /></a>
In the near future car interiors may transcend the limitations of today’s fixed passenger layouts, capable of morphing into different configurations as desired using adaptable 3D-printed inflatable structures as developed by researchers at BMW Design Department in collaboration with MIT’s Self-Assembly Laboratory.
On display at the V&A for The Future Starts Here exhibition, the collaboration between the BMW Design Department and the Massachusetts Institute of Technology Self-Assembly Lab explores the possibilities offered by complex printed silicone assemblages connected with precise pneumatic controls to manipulate volume and shape. The effects are not unlike watching the initial malleable bodies of arthropods as they emerge from larval state.
In configurable groupings, the technology is envisioned to offer automotive interior designs the ability to design cars with cabins capable of transforming, adapting, and morphing from one state to another. At the touch of a button, seating could be moved, or even added, to different sections of
<a href="https://design-milk.com/mini-living-freelandbuck-urban-cabin/miniliving-cabinconcept-la-9/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/06/MiniLiving-CabinConcept-LA-9-810x540.jpg" alt="MINI Living and FreelandBuck Unveil the Urban Cabin Concept at the LA Design Festival" /></a>
At just 160 square feet, it’s a wonder the <a href="https://www.mini.com/en_MS/home/living/the-global-village/introducing-the-global-village.html" rel="noopener external noreferrer" data-wpel-link="external">Los Angeles MINI LIVING Urban Cabin</a> fits a bedroom, dining room, kitchenette, bathroom, and entryway atrium in service of “contemplation” all within the confines of its micro-cabin dimensions. There’s even a small rooftop garden crowning the Urban Cabin. Yet, the spatial origami realized by MINI LIVING in collaboration with Los Angeles architecture firm <a href="http://www.freelandbuck.com/" rel="noopener external noreferrer" data-wpel-link="external">FreelandBuck</a> assembled atop of the ROW DTLA for this <span style="letter-spacing: 0.13px;">past weekend’s </span><a style="letter-spacing: 0.13px;" href="https://www.ladesignfestival.org/" rel="noopener external noreferrer" data-wpel-link="external">LA Design Festival</a><span style="letter-spacing: 0.13px;"> presents small space living not as compromise, but instead as an opportunity for ideas as expansive and transformative as the city it was designed to represent.</span>
Corinna Natter, Experience Designer and Designer of the Urban Cabins at MINI LIVING, explains the explorative urbanist concepts represented by the Los Angeles Urban Cabin project, noting its specificity and adaptability to the lifestyle and climate of Los Angeles.
<a href="https://design-milk.com/tone-lab-synthesizer-instrument/tonelab-01/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/05/ToneLab-01-810x544.jpg" alt="The Tone Lab Synth Stacks Songs Like Sandwiches" /></a>
Industrial designer <a href="http://www.colinhearon.com/tone-lab/" data-wpel-link="external" rel="external noopener noreferrer">Colin Hearon’s Tone Lab</a> digital instrument design was awarded first place “Best in Show” at <a href="http://www.ohiostatedesignexhibits.com/colin-tyler-hearon/" data-wpel-link="external" rel="external noopener noreferrer">Ohio State University’s 2018 Design Exhibition</a> for simplifying the complexity inherent in learning how to compose music by turning the process into an intuitive physical act: stacking musical modules into songs, the musical equivalent of paint by numbers.
The Tone Lab is the outcome of research conducted by Hearon who found a sequential and linear approach to “building” music proved to be the fastest and easiest method for beginners to most easily become acquainted with layering effects required to compose a track. The experimental approach resulted in the incorporation of stackable tile blocks programmed with specific sounds and instructions. In action it’s imaginable to see using the Tone Lab as the construction of a sandwich of sound.
Obviously the limitations of building tracks using this method relegates the Tone Lab as a beginner’s instrument.
<a href="https://design-milk.com/bmw-concept-m8-gran-coupe/bmwconceptm8grancoupe-highres/" data-wpel-link="internal"><img src="https://design-milk.com/images/2018/03/BMWConceptM8GranCoupe-highRes-810x499.jpg" alt="BMW Concept M8 Gran Coupe Is Designed to Polarize" /></a>
Most cars are designed to embody well established shapes, proportions and colors already associated with beauty. Beyond purely conceptual exercises or exceptional new models, automotive manufacturers rarely set out to tip the scales toward risk, especially rare in regards to cars adorned with an established lineage. Yet, the German giant <a href="https://www.bmw.com/en/index.html" data-wpel-link="external" rel="external noopener noreferrer">BMW</a> is setting out to shake things up with their newly unveiled Concept M8 Gran Coupe – a design expressing aspirations to redefine what a flagship means sitting at the vertex of their line-up.
Domagoj Dukec, Vice President Design BMW M and BMW i, says:
The BMW Concept M8 Gran Coupe is designed to stir things up, to polarise – it should move you emotionally. With this car we want to reach people who are looking for something special and who want to stand out from the crowd. Here, BMW M is unmistakably taking luxury out of its comfort zone.