<img src="https://archinect.imgix.net/uploads/24/24e13c89e89bd8cc688584f18934d524.jpg?fit=crop&auto=compress%2Cformat&w=1200" border="0" /><em>Get ready for “Bell”hops and Baja Blasts, Fire Sauce and Sauce Packet floaties, because The Bell: A Taco Bell Hotel and Resort is opening for a limited time in Palm Springs this August, meant for 18+ superfans. Complete with exclusive Taco Bell menu items and plenty of surprises, The Bell is sure to be the spicy twist of your summer. So pack your swimsuit, mark your calendars and start the countdown, because The Bell is about to make all of your taco dreams come true.</p></em><br /><br /><p>for a limited pop-up run this August, Taco Bell will open a hotel in Palm Springs (not to be confused with their permanent <a href="https://www.tacobell.com/how-to-get-married" rel="nofollow" >wedding chapel</a> in Las Vegas).
The Taco Bell-themed hotel is just one example of many recent strategies for well-established brands to develop interactive spaces as methods of promotional marketing. We recently covered a more permanent version the recently opened Shinola Hotel in Detroit.