Is Jeff Bezos’ dream for a city in space just a sales pitch? Fred Scharmen breaks it down

            <img src="https://archinect.imgix.net/uploads/ec/ecb40238c2c05020403b9adbb4b9128a.jpg?fit=crop&auto=compress%2Cformat&w=1200" border="0" /><em>Now, in 2019, Jeff Bezos wants his private space company to take over the public imagination about life in space. Bezos is the head of a retail empire, and he knows how to sell an image, but what he&rsquo;s offering today is a watered-down version of nostalgia for yesterday&rsquo;s future. Bezos&rsquo;s proposal is a version of O&rsquo;Neill&rsquo;s project that somehow manages to look and feel less futuristic than its predecessor.</p></em><br /><br /><p>The possibility of humans living in <a href="https://archinect.com/news/tag/472322/outer-space" rel="nofollow" >space</a> is nothing new. Authors, scientists, and designers have all dreamed and formulated how this could be possible. <a href="https://archinect.com/news/tag/183797/amazon" rel="nofollow" >Amazon</a> founder and CEO, <a href="https://archinect.com/news/tag/1013794/jeff-bezos" rel="nofollow" >Jeff Bezos</a>, recently pitched his idea for space habitation and how his private space company Blue Origin would make this possible. After looking at&nbsp; rendered images of Bezos' idea some have noticed the stark similarities between them and former Princeton physicist Gerard O'Neill's work presented in 1975. These similarities are intentional <div class="post-limited-image"><img src="https://archinect.imgix.net/uploads/f1/f1bde86912af3a629eb32318f6b43d1e.jpg?auto=compress%2Cformat&amp;w=514"></div>

to Bezos being a former student of O’Neill’s. Architectural academic, designer and researcher Fred Scharmen shared with CityLab his thoughts on the new project and its relation to O’Neill’s idea. 

Rendering of Gerard O’Neill’s space colony made by Rick Guidice for NASA in the 1970s. Image © NASA Ames Research Center

Rendered image of Jeff Bezos” Blue Origin space city was inspired by former professor Gerard O’Neill. Image © Blue Origin

“With so many similarities evident be…

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