"As difficult as it is to fix an aesthetic label to the firm," Ian Volner writes in his article, conceptual MO is even harder to describe, and talking to the founders doesn’t necessarily clarify anything."
<img src="https://archinect.imgix.net/uploads/f9/f9328e1adb437a16d6f2789f3edfaf26.jpg?fit=crop&auto=compress%2Cformat&w=1200" border="0" /><em>Today their studio is a scant five-minute walk from the old neighborhood, and they spend much of their time at the office tinkering with models and dreaming up gee-whiz notions. But the pair now have a firm of 390 employees playing alongside them, with another 62 scattered across five satellite branches around the world. And they’re no longer dealing in idle fancies but creating some of the most challenging and startling architecture to be found anywhere.</p></em><br /><br /><p>As <a href="https://archinect.com/firms/cover/577/herzog-de-meuron" rel="nofollow" >Herzog & De Meuron</a> is celebrating its 40th company anniversary, <em>WSJ.Magazine</em> takes a look back at the beginnings of the six-decade-long friendship that unites the founding partners Jacques Herzog and Pierre de Meuron, both 68; from their childhood in 1950s Basel to winning the 2001 Pritzker Prize to designing landmark buildings around the world. <br>