These BIG-Inspired Posters Highlight the Evolving “Syntax” in Architecture

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Courtesy of Giuseppe Gallo via Mirabilia Courtesy of Giuseppe Gallo via Mirabilia

Bjarke Ingels Group (BIG) has a knack for combatting a variety of complex issues via its step-by-step approach, yielding a design that seems almost inevitable. Ingels has labeled his design strategy as a form of “architectural alchemy." This combines multiple programs or “ingredients” that on their own, would simply be seen as “normal." But in aggregate, you get more out of the mix than you would keeping them separate. The result of this looks something like a waste-to-energy plant topped by a ski-slope, or a parabolic skyscraper with a Copenhagen-style courtyard.

Inspired by BIG’s “will to find new solutions for environmental, social, economic and technological problems”, artist Giuseppe Gallo has designed these 9 posters that evaluate BIG’s unique use of syntax.

More on syntax in architecture and how you can get your own copies of the posters after

VIA 57 West. Image Courtesy of Giuseppe Gallo via Mirabilia
Amager Resource Center. Image Courtesy of Giuseppe Gallo via Mirabilia
Serpentine Pavilion. Image Courtesy of Giuseppe Gallo via Mirabilia
Kistefos Museum. Image Courtesy of Giuseppe Gallo via Mirabilia
The Spiral. Image Courtesy of Giuseppe Gallo via Mirabilia
Kimball Art Center. Image Courtesy of Giuseppe Gallo via Mirabilia
VM House. Image Courtesy of Giuseppe Gallo via Mirabilia
1200 Intrepid. Image Courtesy of Giuseppe Gallo via Mirabilia
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VIA 57 West. Image Courtesy of Giuseppe Gallo via Mirabilia VIA 57 West. Image Courtesy of Giuseppe Gallo via Mirabilia
Amager Resource Center. Image Courtesy of Giuseppe Gallo via Mirabilia Amager Resource Center. Image Courtesy of Giuseppe Gallo via Mirabilia

Gallo references American philosopher Charles Morris and his study of semiotics and its three different fields: semantics, pragmatics and syntax. Semantics being the study of a particular “system of signs” - or perhaps in this case “forms”, pragmatics being the influence of those “forms” on those influenced by it, and syntax being the study of the relationship between “forms”. The shift in architectural practice to more digital tools has changed the syntax and delivery of design, thus creating a new process of form generation.

Serpentine Pavilion. Image Courtesy of Giuseppe Gallo via Mirabilia Serpentine Pavilion. Image Courtesy of Giuseppe Gallo via Mirabilia
Kistefos Museum. Image Courtesy of Giuseppe Gallo via Mirabilia Kistefos Museum. Image Courtesy of Giuseppe Gallo via Mirabilia
The Spiral. Image Courtesy of Giuseppe Gallo via Mirabilia The Spiral. Image Courtesy of Giuseppe Gallo via Mirabilia

Each of the projects in the illustrations epitomizes this shift in syntax via BIG’s practice of “architectural alchemy”. The projects reimagined in the posters include some of BIG’s most notable work: VIA 57 WestAIA 2017 Housing Award winner for Multifamily Housing; The Spiral, currently under construction on the High Line in NYC; and BIG’s design for the 2016 Serpentine Pavilion, which is set to be relocated to a permanent location in Vancouver.

Kimball Art Center. Image Courtesy of Giuseppe Gallo via Mirabilia Kimball Art Center. Image Courtesy of Giuseppe Gallo via Mirabilia
VM House. Image Courtesy of Giuseppe Gallo via Mirabilia VM House. Image Courtesy of Giuseppe Gallo via Mirabilia
1200 Intrepid. Image Courtesy of Giuseppe Gallo via Mirabilia 1200 Intrepid. Image Courtesy of Giuseppe Gallo via Mirabilia

You can read more about each of the projects, as well as download the posters for free here.

News via: Mirabilia.

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