From Search Engines to Sidewalks?

            <img srcset=" 1x, 2x, 3x" src="" border="0" title="" alt="" width="650" height="" /><em>Yet what has drawn the most concern and curiosity with regards to Quayside is a uniquely 21st-century feature: a data-harvesting, wifi-beaming &ldquo;digital layer&rdquo; that would underpin each proposed facet of Quayside life. According to Sidewalk Labs, this would provide &ldquo;a single unified source of information about what is going on&rdquo;&mdash;to an astonishing level of detail&mdash;as well as a centralized platform for efficiently managing it all.</p></em><br /><br /><p>While tech companies struggle to discover the new way to get into a glimpse into our daily habits, attempting to discover how and where we spend our time and money, Alphabet might just brought upon the &lsquo;<em>Truman Show</em>&rsquo; approach to marketing.&nbsp;
With Sidewalk Labs, a subsidiary of Alphabet, announcing its first ever Urban Development in Toronto earlier this year, it is no surprise that tech companies have begun to switch gears from the device in your hand to the city as . With tech giants turning Architecture into a tool for data collection and such data then becoming the perspective in which the Architecture is critiqued, what does that spell for us the discipline at large?  Beyond our discipline, if every decision is based on its ability to produce more data, how does that impact public and private privacy and freedom of choice? What would the pop-up add equivalent become if it is capable of leaving the digital screen and becoming an urban phenomenon and where would the close butt...

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