Nike New York Headquarters / WSDIA | WeShouldDoItAll

    <figure>
© Floto+Warner © Floto+Warner
© Floto+Warner © Floto+Warner

Text description provided by the architects. Nike is in a New York state of mind upon completion of their new colossal office space in Midtown. WeShouldDoItAll (WSDIA) serves as creatives on environmental graphics.

© Floto+Warner © Floto+Warner

New York City is raw, never finished, and constantly reinventing itself. Nike is innovation, with an unrelenting drive to exceed expectations and inspire all athletes.

© Floto+Warner
© Floto+Warner
© Floto+Warner
© Floto+Warner
Bleachers Details and Plans
© Floto+Warner
© Floto+Warner
© Floto+Warner
what do New York City and Nike have in common? Both are bold, vibrant and constantly breaking new ground. The connection is now further entrenched with Nike’s East Coast headquarters complete.

© Floto+Warner © Floto+Warner

The six floor 150,000 square foot space includes a massive indoor basketball court, varied workspaces, a hand-tagged food truck, VIP and workout spaces, a Nike heritage inspired VW van, and a 90-foot long sedum planted Swoosh on the rooftop terrace.

© Floto+Warner © Floto+Warner

The main directive—architecturally and graphically—was to highlight the synergy between New York City and Nike, by examining sport themed floors through the lens of NYC. The direction is manifested through materials, imagery, illustration, custom typography and space.

© Floto+Warner © Floto+Warner

Nike’s Workplace Design + Connectivity (WD+C) team partnered with STUDIOS Architecture to complete the architecture, while Michael Spoljaric (Senior Creative Director, Nike Global Basketball) worked closely with long-time collaborators WeShouldDoItAll (WSDIA) and a roster of talents to implement all environmental branding components in the space.

© Floto+Warner © Floto+Warner
Bleachers Details and Plans Bleachers Details and Plans
© Floto+Warner © Floto+Warner

Working closely with Spoljaric for over a year, WSDIA designed the indoor basketball court bleachers, all wayfinding and signage—featuring a custom typeface made exclusively for space—and numerous distinct branding moments.

© Floto+Warner © Floto+Warner

Notable pieces include: a 30 foot tall bark wall that nods to Nike’s Oregon roots; custom handmade rugs in various spaces, one of which—in the VIP Jeter Lounge—features all Yankees’ championship years; floor patterns derived from court lines and NYC’s bridges spill into the VIP Showrooms; custom running and basketball inspired CNC milled wall tiles; conference room ceiling tiles resembling shoe soles; a Michael Jordan mosaic tile wall; custom perforated locker patterns; and the art direction and curation of all illustration and photography for meeting booths.

© Floto+Warner © Floto+Warner
  <img src="http://feeds.feedburner.com/~r/ArchDaily/~4/s7iLEN3USJo" height="1" width="1" alt=""/>

Leave a Reply