© PION Basia Kuligowska, Przemysław Nieciecki
- Architects: BUCK.STUDIO
- Location: Kotlarska 32, Wrocław, Poland
- Lead Architects: Dominika Buck, Pawel Buck
- Area: 96.0 m2
- Project Year: 2016
- Photographs: PION Basia Kuligowska, Przemysław Nieciecki
Text description provided by the architects. Nanan means sweetmeats in French and sweets play the leading role in this signature design of a modern patisserie. The deliberately minimalist interior provides a subtle setting for the protagonists: finely decorated sophisticated cakes and éclairs made with meticulous care. The specialty of this patisserie, the éclair, has inspired the interior design and the visual identity of Nanan. The éclair’s oval silhouette is echoed in the central island counter with a display that operates almost like a glass cabinet in a jeweler’s shop.
Its positioning provides room for the flow of customers who can choose and admire trays of
Nanan visual and retail concept proves that even the most basic and modest inspiration - the éclair in this case - explored and executed in a creative and consistent way can build a unique and emotionally engaging customer experience including storytelling, branding, visual identity and interior design. It also gives a great example that vivid and meaningful retail design is a very powerful communication and promotional tool - even for the smallest, local brands like Nanan which thanks to its store design gained worldwide recognition and became a desirable destination point.
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